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Her Eau de Parfum Intense features fruity notes of wild strawberry.
January 7, 2025
By: Lianna Albrizio
According to beauty trend tracker Spate, the gourmand trend is evolving into crisp and sweet.
While analysts say matcha and watermelon lead the fastest-growing fragrance products in the US, Burberry Beauty has introduced a new strawberry-scented fragrance to the Burberry Her family with Her Eau de Parfum Intense.
The newest addition amplifies Her’s signature scent with fruity notes of wild strawberry and orange blossom accord, rounded with warm ambery wood. According to marketers, Her Eau de Parfum Intense captures an intense character, encouraging wearers to be daring, confident and free-spirited. Her Eau de Parfum Intense is housed in a new design with a deeper lacquered matte pink bottle, representing the intensity and femininity of the fragrance, per the brand.
Her Eau de Parfum Intense retails for $108 (one-ounce), $143 (1.6-ounce) and $175 (3.3-ounce) at Ulta.
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